WEB 2.0 It’s Here and It’s Real

Web 2.0 is a term becoming frequently more common among web users. So what does it actually mean?

Web 2.0 is a term used to define the state of the World Wide Web today and how we as the user have progressed. Websites in the last 5 or 6 years have become more interactive, allowing the user to get more out of websites and even allowing them to own their own piece of the web. The explosion of sites such as Facebook, Bebo, MySpace and YouTube allow the public to control what they are seeing on the Internet. This explosion has to be taken very seriously. With the record breaking sale of Youtube to Google and the endless amount of stars MySpace has created has changed the way we interact with the Internet.

The Internet is arguably the most important medium ever created, with children turning their backs on television in favour of the net - were they have the control over what they see and can interact with it in totally new ways. Don’t be fooled in thinking that television is dead. Over the last year we have seen what it is capable of with TV-on-demand and intelligent TVs which records your favourite programmes regardless of whether you are viewing them or not. 

I believe new forms of television will emerge to counter Web2.0 but I don’t think its ever going to be a serious threat. If you really want to express yourself, voting for the new Joseph or some fat celebrity is never going to suffice, not when you have the ability to rant to the world.

If you believe Web 2.0 is just a clever marketing phrase coined to drive sales - stop there. It takes a few clicks to create a blog entry and allow me to voice my opinions to the world.