Investing in Sales and Marketing

Sales and Marketing - cost or investment? Which mindset do you have? Regardless how you perceive it, history has shown that companies who continue to invest in Sales and Marketing during an economic downturn stand a better chance of surviving it. Those who cut their spend, reduce their sales potential and lose out.

Inflation has just hit 3.8%, up 0.5% since May. This is an 11 year high and much greater than our Governments 2% target. As a result the Bank of England is unlikely to cut interest rates, currently 5%. The BBC and Financial Times both report daily on the impact of oil prices and the credit crunch on our economy. It is not going to improve overnight.

It is not enough to offer a fantastic set of products and services, unless of course you can survive on repeat business!. Your message needs to get to your potential customers. Your message will come in a variety of forms from advertising and web presence to verbal and sales materials. It is even in the emails and invoices you send. If your message is not up to scratch change it. If your message is not reaching your target audience or the wrong audience, change that. Continual improvement and investment will help you survive this economic downturn.