Investing in Sales and Marketing

Posted on July 15th, 2008 by Adam in Marketing

Sales and Marketing - cost or investment? Which mindset do you have? Regardless how you perceive it, history has shown that companies who continue to invest in Sales and Marketing during an economic downturn stand a better chance of surviving it. Those who cut their spend, reduce their sales potential and lose out.

Inflation has just hit 3.8%, up 0.5% since May. This is an 11 year high and much greater than our Governments 2% target. As a result the Bank of England is unlikely to cut interest rates, currently 5%. The BBC and Financial Times both report daily on the impact of oil prices and the credit crunch on our economy. It is not going to improve overnight.

It is not enough to offer a fantastic set of products and services, unless of course you can survive on repeat business!. Your message needs to get to your potential customers. Your message will come in a variety of forms from advertising and web presence to verbal and sales materials. It is even in the emails and invoices you send. If your message is not up to scratch change it. If your message is not reaching your target audience or the wrong audience, change that. Continual improvement and investment will help you survive this economic downturn.

One Response to “Investing in Sales and Marketing”

alan.maggs, on July 16th, 2008 at 10:31 am Said:

Good advice and from personal experience of previous companies the statements ring true.
When the market takes a downturn it is the company that is at the forefront of the customers mind that will get the opportunity to supply…..marketing is a skill and corners should not be cut as this tends to have a negative effect in the long run. Partnering with a professional organisation such as Bad Robot will reap rewards every time….

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