Disadvantages of SEO

Posted on July 4th, 2008 by Steve in Search Engine Optimisation

Despite it’s importance you cannot rely solely on SEO for your eMarketing:

Google has 25.8 billion pages with a .com ending and 1 billion with .co.uk - that’s a lot of competition. In competitive sectors (e.g. loans, property, games) it may be very difficult to get good rankings.
Only the search engines control what they display, where and when. Rankings cannot be guaranteed by anyone else! Occasionally they change the rules and that can be catastrophic for your rankings.
Some companies may employ black hat techniques to improve their results. We refuse to use them as you will eventually be blacklisted.
Successful SEO does require a high degree of specialist knowledge which is reflected in the cost. The initial SEO work can be quite substantive and, as importantly, does require on-going maintenance.