Advantages of SEO

Posted on July 4th, 2008 by Steve in Search Engine Optimisation

Most people would agree that Search Engine Optimisation (SEO) is one of the most important elements of search marketing. Why pay for the initial expense of SEO?

The cost is fixed regardless of the number of clicks so in the longer term it provides better value for money
Generally 80% of the clicks come from the natural listings and 20% from paid listings
Research shows some searchers NEVER click on the sponsored listings as they believe the natural listings give better, more relevant results
Combined with paid-search it can also offer a highly targetted audience