1st Class Window Films launch new site

Last week we launched the new 1^st Class Window Films website. That site has been created to showcase the range of films that 1st Class can provide. The site also contains important information about the benefits of installing a window film system.

We worked closely with John deBraber of 1^st Class Window Films to create the final site. The testimonial below highlights the great working relationship we developed during the process.

“Bad Robot came to our rescue after experiencing lets say an unprofessional web design company, they visited my company and listened to what I needed, within two weeks they had my now fantastic website up and running. I would recommend Bad Robot to anybody who wants to get things done professionally, one of their many skills is their ability to listen and understand what you want. 10/10 John den-Braber 1st Class window Films Ltd”.

http://www.1stclasswindowfilms.com

Segmenting your markets

Market segmentation is simply taking the markets you operate in, or would like to operate in, and dividing them into smaller units. Focussing on segments allows you provide targetted messages and offers, resulting in higher conversion rates; a more effective use of your marketing dollars.

There are many ways to segment your markets. Common approaches include:

• Geography: Physical location eg country, county, city etc.
• Geodemographics: Lifestyle information eg age, car ownership
• Social Class
• Type of Business
• Size of Organisation

Once you have created suitable segments you will need to validate them before you create segment specific offers and marketing communication. There are no standard tests but if you satisfy yourself that you can answer the following common questions you should be well underway:

• Is the segment big enough? - can you make enough profit?
• Is the segment sustainable? - will it be there long enough to make it profitable?
• Can you reach the segment? - can you identify and contact potential customers?
• Does the segment respond differently? - two or more segments respond the same combine them

What is Marketing?

So what really is marketing?
According to the Chartered Institute of Marketing it is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. What does that mean for most businesses? Simply put it’s how you decide what you are selling, to who and at what price.

Typical marketing tasks

• Identify existing or future customers
• Identify their needs and/or wants
• Identfy likely changes in these needs/wants
• Create products and/or services to match
• Ensure existing and future customers are aware of your offer
• Enable customers to get hold of your offer
• Ensure you are making a profit

It is clear to see that every business does these activities, whether inside the owners head or within a marketing department. A more structured approach to marketing is likely to give you better results.