On Page SEO? Off Page SEO? What page?

Posted on March 10th, 2008 by Adam in Search Engine Optimisation

Confused by terms banded around by your SEO people? It’s understandable. Technical people think nothing about throwing technical terms around like ninja throwing stars.

There are many factors which influence the results you see on search engines. These factors can be split into a few basic categories:

On Page Visable

This is basically what you can see on screen when you visit a page on your website. Your copy (written content), alternate text (displayed when you put your cursor over an image), anchor text (text you use for links to other pages) and links to 3rd parties.

On Page Invisable

The information which is behind the scenes on the page you are visiting. The code used to create your website. The information (or meta data) used to describe the page

Off Page

Everything else! Mainly inbound links from reputable, high ranking, related sites.