Inbound Links - What’s the mystery?

An inbound or back link is a hyperlink link from an external website to a page on your site.

So why the fuss?
Google and many other search engines use backlinks as part of their ranking calculation (part of how they determine the order to display search results). Inbound links from sites which already rank highly and which are relevant to your site will improve your rankings.

Getting listed in search engines can take some time. Having a single link from a highly ranked site is usually the fasted way of getting listed.

Tips for increasing inbound links

• Press Releases - always include your website URL
• Relevant Anchor Text - provide people with the text you want them to use to link to your site. Always include keywords
• Web Directories - An important source but be carefull not to waste time and money listing in every directory you can find.

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