My Favourite Pieces of Open Source Software

This is just a little blog I have put together listing my favourite pieces of open source software, which are available for free to download over the internet.

Mozilla FireFox

FireFox is an award winning web browser and is currently the second most popular web browser used on the internet behind internet explorer.

There are many reasons why I love FireFox, I love the way I can really personalise it. I can make it look the way I want it to; I can add or take away features and tools. Its integration with the Google search engine is very clever, it is not as intrusive as the Google tool bar and the predictive search really speeds up the search process.

My personal favourite thing about FireFox is the add-on ‘Developers toolbar’. This add-on is perfect for web developers and budding developers. It allows you to view website’s CSS and HTML code; it also allows you to validate HTML and CSS code at the click of a button. What I find most useful about this tool is that it allows you to see how sites are constructed and put together. This is a great learning tool as you can recreate aspects into your own sites.

Download from:

http://www.mozilla-europe.org/en/products/firefox/

PHP

PHP is a server-side scripting language used within websites to make them dynamic. What this means is that a user can input information into a website and a result or output is produced. PHP is used to calculate the result.

PHP is a very sophisticated and powerful programming language, and the best thing is its totally free to download and install on your server. Its main advantages are allowing you to create these dynamic pages allowing the user to interact with your site, weather it is just for a simple email subscription or more complex e-commerce website PHP can take care of it.

The reason I like PHP as it is nearly limitless with what you can do with it and your skill and imagination are the only boundaries. As far as programming languages go PHP seems to be easier than others to learn and to grasp hold of the basics, but like all languages it will takes years to master.

Download from: http://www.php.net/downloads.php

VLC Player

The VLC player is quite unique from most media players as it will play virtually any format; from Windows wmv formats to Apple’s mov, the VLC player is truly multiplatform. The player is jam packed with features which will allow you to manipulate the media, it will allow you to split, rotate crop and add images.

The VLC player has one final trick up its sleeve as it can also be used as a server side multimedia streaming media server. When used as a streaming media server it can stream all compatible formats so as a developer you are no restricted to what format to use, also the VLC player can steam live video ideal for gigs or sporting events.

The VLC player is really the only player you will need. It will play most video formats including DVD without the addition of installing any extra codec packs. All this along with the ability of also being installed on a server to become a streaming media server makes this one hell of a bargain at the price of ooh erm let me think, oh that’s right it’s free.      

Download from: http://www.videolan.org/vlc/

Launch of Business & Domestic Insurance Services

Bad Robot has been retained by Business & Domestic Insurance Services Ltd to provide marketing expertise and support.

Launching this week Business & Domestic develop insurance products and services which protect businesses’ and consumers’ most valuable assets: their customers; health; family; home; autos and possessions.

“We were delighted when Bad Robot agreed to help launch Business & Domestic. Raising the company profile and portraying a professional image are key to our success in the first year.” Chris U’Dell, Managing Director

Business & Domestic Insurance Services Ltd is part of The Motorway Direct plc. Group of Companies.

For more information see their website: http://www.businessanddomestic.co.uk

Inbound Links - What’s the mystery?

An inbound or back link is a hyperlink link from an external website to a page on your site.

So why the fuss?
Google and many other search engines use backlinks as part of their ranking calculation (part of how they determine the order to display search results). Inbound links from sites which already rank highly and which are relevant to your site will improve your rankings.

Getting listed in search engines can take some time. Having a single link from a highly ranked site is usually the fasted way of getting listed.

Tips for increasing inbound links

• Press Releases - always include your website URL
• Relevant Anchor Text - provide people with the text you want them to use to link to your site. Always include keywords
• Web Directories - An important source but be carefull not to waste time and money listing in every directory you can find.

On Page SEO? Off Page SEO? What page?

Confused by terms banded around by your SEO people? It’s understandable. Technical people think nothing about throwing technical terms around like ninja throwing stars.

There are many factors which influence the results you see on search engines. These factors can be split into a few basic categories:

On Page Visable

This is basically what you can see on screen when you visit a page on your website. Your copy (written content), alternate text (displayed when you put your cursor over an image), anchor text (text you use for links to other pages) and links to 3rd parties.

On Page Invisable

The information which is behind the scenes on the page you are visiting. The code used to create your website. The information (or meta data) used to describe the page

Off Page

Everything else! Mainly inbound links from reputable, high ranking, related sites.