Networking Events

Posted on January 4th, 2008 by Adam in Networking

Why network?
Business is fundamentally about building relationships with people… in building a business you need to make your relationships productive.

Networking, whether on or offline, is finding and establishing relationships with people and it can be a powerful opportunity for you to find more business contacts and therefore, ultimately, to do more business and do it better.

Organised networking events are a simple way of meeting new people and making new contacts but there are some Do’s and Don’ts you should be aware of:

Do

  • Attend a group at least twice as a visitor and establish if that group is right for you before deciding to join - and certainly before parting with any of your valuable marketing budget!
  • Join different groups to fulfill different purposes.
  • Welcome newcomers after becoming a member of a group. Remember what it was like for you to walk into a room not knowing anyone.
  • Drop the “What’s in it for me?” attitude.
  • Thank the person who gave you a referral, and follow it up within 24 hours.

Don’t

  • Enter a room and just hand out your business card to people who you don’t know.
  • Try to be all things to all people or your message will be lost.
  • Think you will come out with a sale.
  • Force the conversation to you all the time.

Here are some UK Networking groups you may be interested in:

Leave a Reply

You must be logged in to post a comment.