Search Engine Optimisation (SEO) - What is it?
Search Engine Optimation, SEO, Website Optimisation, Page Optimisation - all names for the same process. Adjusting the content and structure of your page to achieve high rankings on search engines for selected key phrases.
Do I need my website optimised?
No doubt you are aware that search engines produce their results based on the keywords that you enter. Most search engines produce two sets of results, the natural listings and sponsored listings, and then present them together on your system. Without optimisation your website is virtually invisible to the natural listings.
It is a one-off process?
Unfortunately SEO is a continuous process, both to maintain existing rankings and to improve rankings for other key phrases that may bring in relevant traffic. However once your site ranks highly in a search engine you don’t pay for any traffic from that natural listing.
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